Parts of the Hairstrokes training

Videos

Powder Brows

Procedure, Techniques, Pigments, Aftercare...

Microblading

Procedure, Technique, Patterns, Supplies, Retention...

Ombre Brows

Soft Ombre, Pixels, Whip, Pendulum techniques...

Hairstrokes

Nano Brows, Hairstrokes patterns, Natural PMU...

Combo Brows

Powder + Miroblading, Powder + Hairstrokes...

Marketing

Instagram, Facebook, TikTok, Organic growth...

Removal

Saline, Lactic Acid, Laser removal procedure...

Articles

Powder Brows

Procedure, Techniques, Pigments, Aftercare...

Microblading

Procedure, Technique, Patterns, Supplies, Retention...

Ombre Brows

Soft Ombre, Pixels, Whip, Pendulum techniques...

Hairstrokes

Nano Brows, Hairstrokes patterns, Cashmiere Brows...

Combo Brows

Powder + Miroblading, Powder + Hairstrokes...

Marketing

Offline marketing, Online marketing, website, domains...

Practical Tips

Tutorials, Action plans, Point-by-poin advice...

Removal

Saline, Lactic Acid, Laser removal procedure...

Facebook

Business account, Ads, Targeting...

Instagram

Organic growth, Fake followers, ads...

Pricing

1. Background

The necessity for specific training in Hairstrokes and Permanent Makeup (PMU) has gained increasing attention in recent years. This trend can be traced to a common scenario: artists in this field often face ups and downs in their business. In trying to understand these fluctuations, they usually consider whether a lack of adequate skills might hinder their success.

Research

Following the COVID-19 pandemic, we conducted a study focusing on artists who demonstrated significantly higher growth and success than their peers. Notably, these successful artists constituted a small portion, about 22%, of all active artists, yet they remarkably accounted for over 81% of the total business revenue. This statistic reveals that only a select few, less than one in five artists, consistently offer brow services. Most are left competing for the lesser portion of the market, about 19% of the total revenue.

Our research collected data using online assessments and interviews with 41 notably successful artists. We compared their insights with those of 141 artists who were earning less, many of whom were contemplating leaving the profession. A key observation was that all participants had at least two years of experience in the field. More than 80% of the high-earning artists had over three years of experience, specifically in areas like pigmentation, Powder Brows, and, quite often, in Hairstrokes.

Most of these artists were from various European countries and the UK, with approximately 10% of the top earners from the US. Interestingly, our research indicated that an artist's success in this field is not strongly linked to their location.

2. Results

Limited Training: Only 2.3 Classes in 4 Years

The results of our research might come as a surprise. Contrary to common expectations, the most successful artists in our study weren’t the ones engaging in continuous learning. Over four years, these top earners, on average, attended only about 2.3 training sessions specifically focused on Powder Brows and pigmentation. This number is relatively small, particularly when you consider that these individuals are leading earners in the industry, expected to provide top-notch services to maintain their status.

In contrast, the training pattern of artists not among the top earners provides an interesting comparison. Those who persisted in performing the procedure for 24 months after their initial training had completed, on average, just over two training sessions (2.1) by the end of that period. Artists active in the field between 24 and 36 months had participated in an average of 3.2 training sessions. It is important to note that the longer an artist has been in the field after their initial training, the less likely they are to share details about their training journey. Many of these artists view their progress as not remarkable if they haven’t achieved a significant breakthrough in the field within three years, often relegating the procedure to a supplementary role in their services.

Insights from Successful Artists

The top earners shared their perspectives on effective training strategies, highlighting three critical elements: high-quality training, personalized attention, and extensive practice.

Premium Initial Training

An interesting observation was that most successful artists started their careers with training sessions that were priced above the average market rate. They didn’t opt for cheaper alternatives but chose experienced trainers and reputable academies. A significant portion of these training sessions (over 77%) were categorized as either "above average" or "high" in terms of cost. Typically, these were 2-day or 3-day courses focused on imparting essential skills and knowledge. Interviews with these high-earning artists revealed the core topics covered in the theoretical parts of these training sessions.

Let's now delve into the ten fundamental components of these Hairstrokes training courses.

3. Skin Anatomy

This essential part of the course focuses on the structure of human skin. It educates artists on the three primary layers of the skin: the epidermis, dermis, and hypodermis. The majority of these courses provide detailed information on the dermis and epidermis. Additional details about the basal membrane, papillary dermis, and reticular dermis may also be included depending on the instructor's teaching style.

The courses go beyond just the basic structure of the skin. They also teach students the differences between "oily" and "normal" skin types. This knowledge is crucial as it helps artists understand where to apply pigmentation for Hairstrokes. Typically, artists are instructed to use pigmentation to the papillary layer of the dermis. However, as mentioned in previous articles, this approach might be somewhat idealistic since the reticular layer of the dermis could also be involved to a certain extent.

Additionally, these courses explore the body's anatomical responses, particularly those triggered by the immune system. Artists learn about phagocytosis – the process by which pigment molecules are engulfed and trapped in the skin. They also know how these pigments are eventually broken down and transported to the lymph nodes. Understanding skin anatomy and immune responses is vital for artists to perform Hairstrokes effectively and safely.

4. Skin Types

Another crucial aspect of the training is understanding the client’s skin phototype, using the Fitzpatrick Scale as a guide. This section is dedicated to helping artists identify the specific characteristics of each client's skin, which is fundamental in selecting the appropriate pigment mixture and strategy for pigmentation. The depth of content in this part of the course can vary depending on the trainer. Still, the core objective remains consistent: accurately assessing skin moisture, pore size, and skin undertones, thereby minimizing errors in these evaluations.

A fundamental principle taught in this section is balancing the skin's natural warmth with the chosen pigment. Artists learn to adjust their pigment selection based on the skin’s temperature tone – for example, incorporating warmer tones for skin with cooler undertones and vice versa. This knowledge is critical for achieving natural-looking results in Hairstrokes and ensures that the pigment complements the client's natural skin tone. Understanding these nuances is essential for personalized and effective PMU treatments.

5. Pigmentology Basics

A fundamental component of these courses is educating participants about pigment retention in the skin, which involves understanding the different types of pigments available. All training sessions typically cover the fundamental differences among organic, inorganic, and hybrid pigments, focusing on particle size, color brightness, and their respective application methods. The successful artists we interviewed noted that the choice of pigments in training often mirrors the brands associated with the trainers, as many trainers are affiliated with or represent specific "academy brands.”

Despite this, it was reported that professional trainers generally maintain objectivity in their teaching. They introduce essential techniques and suggest using organic or organic-based hybrid pigments, especially for thicker and oilier skin types. These are usually modified to be warmer in tone. For other skin types, the recommendation often leans towards hybrid or inorganic pigments. There has been a noticeable increase in the emphasis on hybrid pigments in recent training programs. This trend corresponds with the market's shift, as most available pigments are mixed. This course section is critical for artists to understand how to choose the suitable pigments for different skin types, ensuring effective and lasting results in Hairstrokes and other PMU procedures.

6. Hairstrokes Brow Shape and Mapping

In PMU training, a crucial module is dedicated to brow shape and mapping, particularly for the Hairstrokes technique. This module typically involves two key components. The first part is about learning how to accurately draw the shape of one eyebrow and then replicate its symmetrical counterpart. The second part concentrates on the precise brow positioning on the human face.

The methods taught for measuring the start and end points of the brow, along with the highest point of the upper arch, can differ substantially among trainers. Some trainers recommend using tools like golden ratio measuring devices, often called compasses, to achieve this symmetry. Other trainers prefer using facial landmarks such as the eyes, nostrils, skull structure, and ear positioning to determine the brow's endpoints.

The mapping process for Hairstrokes is more nuanced than techniques like Powder Brows. Hairstrokes require a pattern that uniquely complements the client’s facial features. There's less reliance on fixed criteria, and more emphasis is placed on planning the placement and direction of the main lines, even during the mapping phase.

Professional trainers specializing in Hairstrokes prioritize the individual features of each client's face and seldom recommend using generic shapes or templates. They caution against a haphazard or "just wing it" approach when determining the location and shape of the brows. This bespoke approach ensures that each set of brows looks natural and enhances the client's overall facial aesthetics. Tailoring the brow shape and mapping to each client is fundamental for achieving the best results in Hairstrokes.

7. Pigmentation Machines and Needles

An integral part of every training program in PMU is the section on pigmentation machines and needle cartridges. While some variations in the specifics taught, the foundational concepts remain consistent across different courses due to trainers' affiliations with specific brands.

One key aspect that is thoroughly covered is the impact of the stroke wheel diameter in a pigmentation machine on the length of the stroke. This knowledge is crucial as it helps categorize machines into different types, such as short-, medium-, and long-stroke machines, each suited for specific techniques and outcomes.

Furthermore, the courses delve into the basics of needle types. Participants learn about the mechanics of needle strokes and the meanings of various abbreviations commonly used to describe needle formations in cartridges. The extent of discussion on cartridges not directly associated with the specific procedures being taught might vary from one program to another. Nonetheless, the emphasis is always on practical application.

Artists are guided in selecting the appropriate cartridges for different procedures, including recommendations on brands and types suited for specific situations. Additionally, they are instructed on the optimal voltage settings for the power unit of their pigmentation machines, which can vary depending on the skin type and area being treated. This part of the training is vital for ensuring that artists are well-equipped to make informed decisions about their tools and techniques, enhancing the quality and safety of their PMU procedures.

8. Basic Techniques on Latex

The module on basic hand positioning and movement techniques is essential to all training programs. This segment is crucial for artists to develop a comfortable and practical grip on the pigmentation handpiece and to understand the mechanics of needle movement. The training typically begins with exercises that allow artists to get accustomed to the feel of the handpiece and needle. Initially, these exercises might involve practicing on the artist's hand, progressing to more challenging mediums like balloons, and ultimately practicing on latex sheets.

A fundamental skill in this process is mastering the creation of a single line. This skill is essential in Hairstrokes, where the technique differs significantly from other methods like microblading. The perfect line involves understanding the machine's correct needle position and movement. This basic technique forms the foundation for more advanced Hairstrokes techniques.

After gaining proficiency in drawing single lines, the next critical step is learning how to connect these lines seamlessly. This stage focuses on uniting lines in a way that minimizes skin damage. Artists must be skilled in connecting lines before advancing to more complex Hairstrokes patterns. This progression ensures that when artists move to work on natural skin, they can create natural-looking, precise Hairstrokes with minimal trauma to the skin. This systematic approach in training is designed to build the artist's skills gradually, ensuring a solid foundation in the basics before moving on to more advanced techniques.

9. Advanced Techniques on Latex

Once the fundamental techniques are well-established, training programs typically progress to more advanced methods, focusing on perfecting skills in latex. At this stage, students can integrate and apply the basic skills they have mastered earlier. The progressive exercises involve creating the foundational structure, or the “backbone,” of the Hairstrok’s brow and skillfully uniting the individual lines to form a coherent pattern.

In high-quality training sessions offered by esteemed academies and trainers, students are usually introduced to various Hairstrokes patterns. These patterns generally range from three to five different universal styles. The key learning objective in this phase is to teach students how to deconstruct each pattern into its constituent parts. This approach is significant because many artists consider the ability to “see” and understand the patterns in this segmented way as a breakthrough in their training.

Each pattern typically includes a central framework of main strokes, often described as the “skeleton” of the Hairstrokes brow. All additional lines are then intricately connected to this main structure. A crucial aspect here is understanding that the fewer the lines, the more flexibility there is in the pattern creation.

This approach simplifies complex Hairstrokes patterns by breaking them into manageable components. Such a systematic breakdown helps artists comprehend and execute even the most intricate hairstroke patterns with greater ease and precision, enhancing their overall technique and the quality of the final results.

10. Practicing on Models

The culmination of the training process, arguably the most critical phase, is when students transition from practicing on latex or artificial skin to working on live models. This step is essential for bridging the gap between theoretical learning and practical application.

In every training session, the process typically begins with the trainer demonstrating the complete procedure on a model. This demonstration serves as a live tutorial, giving students a clear, step-by-step visual understanding of the entire process from start to finish.

Following the demonstration, the participants are allowed to replicate the procedure themselves. This hands-on practice is crucial. Many successful artists emphasize the value of minimal intervention from the trainer during this stage. They advocate for a learning-by-doing approach, where completing the procedure independently is encouraged. This method of learning not only accelerates the development of practical skills and significantly boosts the artists' confidence.

The experience of practicing on live models is invaluable. It allows artists to gain real-world experience handling various skin types and facial structures, adapting their techniques accordingly. It also helps them develop a deeper understanding of client interactions and manage expectations, vital aspects of offering PMU services professionally.

This training phase is where theoretical knowledge and technical skills are truly tested, providing artists with the essential experience they need to begin offering Hairstrokes and other PMU services confidently and competently.

11. Taking Photos and Marketing Advice

An increasingly emphasized component of PMU training involves marketing strategies and guidance on taking quality before-and-after photos of customers. Approximately three-quarters of artists reported that their training included this aspect. Over time, the focus on marketing and photography skills has grown, highlighting their importance in the success of a PMU business.

However, trainers often acknowledge that the marketing advice can be somewhat generic and not always directly applicable to artists just beginning their professional journey. The advice frequently covers more advanced topics, categorized as "luxury problems." These include strategies for raising service prices, selecting ideal clients, handling customer feedback effectively, upselling services to existing clients, and leveraging social media platforms with a substantial following.

Successful artists recognize that it can be challenging for trainers to offer marketing advice tailored to each individual's unique circumstances. Consequently, many artists find themselves in a position where they have to start from scratch with their marketing efforts post-training.

This situation underscores artists' need to develop marketing strategies aligning with their goals, target market, and business model. While the training provides a foundational understanding of marketing principles and photography techniques, the real-world application often requires a more personalized approach. Artists need to adapt and refine these skills to effectively promote their services, attract and retain clients, and build a strong presence in the competitive field of PMU.

12. The Logic Behind Success

In examining the journeys of top earners in the Hairstrokes and PMU industry, it's evident that they attribute their success to the comprehensive coverage of the ten training sections mentioned earlier. While there might be variations in the emphasis and specific techniques taught, these categories collectively lay the technical groundwork necessary for launching a Hairstrokes business.

However, it's essential to recognize that completing these training courses is not a definitive guarantee of success. The training equips you with the skills to "enter the race," but achieving success in the field extends beyond technical proficiency. After gaining the necessary skills and knowledge, the challenges often shift from skill development to branding and client acquisition.

One critical observation is the impact of client engagement on an artist's development. Artists who find it challenging to attract a sufficient client base often experience a standstill in their professional growth, primarily due to limited practical experience. In such cases, artists might incorrectly assume their skill level is inadequate, prompting them to pursue additional training. This phenomenon is common among average and low-income earners, who train more than their higher-earning counterparts.

However, this approach of seeking continuous training can be counterproductive. These additional courses often reiterate the same basic modules, albeit with minor tweaks in focus. This redundancy suggests that constantly seeking more training may not be the most effective strategy for career advancement. Instead, it can lead to a cycle where one becomes a "professional student," always learning but not necessarily advancing as a practitioner in brow creation.

The key takeaway is that while technical skills and foundational knowledge are crucial, they are just the starting point. The real differentiation in achieving success lies in an artist's ability to effectively brand themselves, attract and retain clients, and translate their skills into a thriving business. This requires a shift in focus from continuous skill acquisition to practical application, business development, and client-oriented strategies.

13. Conclusions

The research conducted provides insightful conclusions about the training patterns and success in the Powder Brows and Hairstrokes industry. It reveals that top-earning artists tend to participate in fewer training sessions - averaging only 2.3 classes within the first four years of their career. This figure is approximately 50% lower than average-earning artists' classes within their first two years. This trend is consistent in both Powder Brows and Hairstrokes styles.

A key reason for this discrepancy is the similarity in course content across various training programs for Powder Brows and Hairstrokes. Despite 77% of high earners choosing more expensive initial courses, the fundamental curriculum, encompassing ten basic modules, remains essentially the same. These modules include Skin Anatomy, Skin Types, Pigmentology Basics, Colorimetry Basics, Brow Shape and Mapping, Introduction to Pigmentation Machines and Needles, Basic Techniques on Latex, Advanced Techniques on Latex, Practicing on Live Models, and Sales and Marketing Advice. While different courses may place varying emphasis on these topics, the core content is uniform across the board.

Artists who earn average or below-average income often enroll in additional classes, primarily driven by their struggle to attract a sufficient client base. This leads them to the misconception that their limited success is due to a lack of skill. Consequently, they repeatedly attend similar courses with different trainers, covering the same content.

This situation underscores the importance of realizing that while foundational training is critical, it is not the sole determinant of success in the field. The ability to apply skills effectively, alongside strong branding and client acquisition strategies, plays a crucial role in an artist’s professional advancement. Therefore, the focus should be on acquiring skills through training and implementing these skills in practice and developing business acumen to thrive in the competitive world of Powder Brows and Hairstrokes.