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The Future of Permanent Makeup and Hairstrokes

Jan 26, 2024, Update: Jan 26, 2024, author: Hairstrokes.com / Holistic PMU
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"In this insightful article, discover the future of the semi-permanent makeup industry. We explore the evolving market, analyze current trends, and address the growing understanding of various techniques and styles. Read our take on the direction in which this dynamic field is headed."

1. Background


In preparing this article, insights were gathered from interviews with 54 highly successful pigmentation artists. These artists are among the top 19% of earners in their regions. Of them, 36 are based in European Union countries, 11 in the UK, and seven in the US. Each artist has over four years of experience. Notably, all have practiced microblading, with 46 specializing in powder brows. The interviews, conducted between 2021 and 2023, are part of ongoing research reflecting the latest trends in pigmentation artistry.

The article aims to examine the career progression of accomplished pigmentation artists and understand the key decisions aligning with market demands. Our analysis covers trends and developments from 2017 to 2022, focusing on 2022 to 2023 to glean insights into emerging trends and future directions. This exploration sheds light on the strategies and adaptations contributing to these artists' success, offering valuable lessons and forecasts for the industry's future.

2. Microblading


Excellent Within Its Limits

Microblading is a favored initial choice for many artists entering semi-permanent pigmentation. This preference is rooted in three main reasons: universality, simplicity, and profitability. Let's delve deeper into each of these aspects.

Universality

Microblading suits a wide client base. While most clients can undergo the procedure, the results vary. Some experience exceptional outcomes with distinct strokes, but the strokes blend into a uniform pigmentation for many, maintaining the intended shape. This fading isn't solely reflective of the artist's skill but also depends on factors like skin properties, post-procedure care, and pigment type. While many clients retain the intended shape, the initial stroke pattern might not always be preserved. However, most clients accept this as a natural outcome based on individual characteristics. Therefore, microblading's universality lies in its broad applicability to most clients without significant risks despite varying results.

The universality of microblading also applies to artists. It is accessible to beauticians of various backgrounds, including those with no experience in brow pigmentation. No specific educational or knowledge prerequisites are needed to learn microblading. Most courses offer a structured approach, covering brow mapping, location selection, and shape and pattern creation. This structured methodology makes microblading courses accessible to a broad range of individuals, facilitating entry into this field.

Simplicity

The simplicity of learning microblading doesn't mean it's easy from the start. Instead, it indicates that mastering this skill doesn't require high creativity or significant artistic choices. Success in microblading is often achieved by carefully following each procedure step.

Professional artists and trainers often emphasize this simplicity. It allows almost anyone dedicated to learning the craft to adhere to guidelines and focus on the most challenging aspects. This structured approach makes microblading an accessible skill for many learners.

Additionally, the simplicity of microblading affects how it's presented to potential clients. Clients are often drawn to microblading due to impressive transformation photos showing results on dry skin without complications. This presentation makes microblading appealing for those seeking their first semi-permanent pigmentation procedure. The simplicity also extends to the fading process of the brows. Microblading is typically marketed as lasting "around one year," with brows gradually fading, particularly true for initial procedures and touch-ups using the right pigments and skilled artists. However, results may vary with continuous retouching cycles.

Cost Advantage

Microblading offers a significant cost benefit, contributing to its popularity. The initial investment needed to start practicing microblading is notably low. The revenue from just one procedure can cover most essential tools and supplies, making it financially accessible for aspiring artists.

The low entry cost, particularly regarding equipment investment, distinguishes microblading from other pigmentation methods. The starting cost for microblading equipment is much lower than in other pigmentation areas. This leads to a high-profit margin right from the start. Even with conservative calculations focused on a single procedure's direct costs, the profit margins are impressively high without considering broader expenses.

This affordability and potential for high returns make microblading an appealing choice for newcomers to the semi-permanent makeup industry. It enables artists to begin their practice with minimal financial risk and grow their business, leveraging the profits from their initial procedures.

3. Other Techniques


Powder Brows

Many artists who initially specialized in microblading began to notice its inherent limitations, especially with certain skin types and conditions. Challenges like poor pigment retention on oily and thick skin, blurred lines, pigment fading into a shaded area, and difficulties working over previously pigmented skin led many to explore other options. Consequently, a significant number of these artists turned to powder brows.

Powder brows are known for their versatility and adaptability to various skin types and conditions. This technique has been recognized as a reliable alternative to overcome the limitations of microblading. Its growing popularity among artists reflects its effectiveness in offering a broader range of services and meeting diverse client needs. This shift indicates an evolving preference among artists for techniques accommodating a wider range of skin types and conditions.

Combo Brows

The adoption of powder brows not only provided solutions for clients with challenging skin conditions but also inspired artists to combine two techniques: microblading and machine work. This innovative approach led to the creation of Combo Brows, a style that gained popularity from 2019 to 2022. In this method, brows initially shaped through microblading are refined and enhanced using machine-based powdering. This addition creates a "make-up" effect, improving the overall aesthetics of the brows. Additionally, this combination technique enhances their longevity and retention, offering a more comprehensive solution for brow artistry.

Bulletproof Service Matrix

The proficiency of machine work has empowered artists to offer a "bulletproof" service matrix, providing a robust and versatile range of services. This approach includes the following.

  • Microblading. It is ideal for clients with dry skin who prefer a natural "hairstrokes" look.
  • Powder Brows are best for clients with oilier, thicker skin or those with heavy previous pigmentation, offering a more filled-in appearance.
  • Combo Brows. A great choice for clients who have had microblading or are considering it, but desire an "enhanced" version of their brows. This combines the natural look of microblading with the definition and depth of powder brows.

This diversified service offering allows artists to meet a wider range of client preferences and skin types. It enhances their ability to cater to individual client needs while keeping pace with industry trends. Such versatility in skills and techniques is essential for artists striving to establish a strong and resilient presence in the competitive semi-permanent makeup industry.

Soft Powder Brows

A notable evolution in semi-permanent makeup is the emergence of Soft Powder Brows, also known as Soft Brows or Soft Ombre Brows. This style is distinguished by a lighter, more gradual gradient, particularly noticeable on the upper side of the brows. For many newcomers to the permanent makeup industry, mastering Soft Powder Brows has become a sought-after trend. Training programs for this technique offer simplified yet effective methods for mapping and creating these brows, making it an appealing entry point for new artists, even those with limited knowledge of other pigmentation styles.

The increasing popularity of powder brows, including the soft variant, has enabled artists to expand their service offerings. It allows them to attract new customers and transition some existing microblading clients, especially those facing issues with line sharpness, to powder brows. With these skills, artists can cater to a wide range of client needs, offering various services and selecting the most suitable option for each client based on individual preferences and skin properties. This adaptability and the ability to provide personalized solutions are crucial for the success and sustainability of artists in the dynamic field of permanent makeup.

4. Present Day


The semi-permanent makeup industry has seen remarkable developments, especially in microblading and powder brows techniques. This rapid progress, however, has brought its challenges. Many artists have capitalized on the high demand for these services in this growth phase. They've often guided clients towards the best options using their expertise and knowledge. As solution providers and problem solvers, this role has led some artists to develop an overconfident perspective, believing they always know what's best for the client. Consequently, this attitude has prompted some to choose their clientele and progressively increase their service fees selectively.

Sobering Turn

In 2020, the COVID-19 pandemic marked a significant shift, initially jolting service providers, including those in the semi-permanent makeup industry. Economic responses, such as financial stimulus from the US and the EU, softened some immediate impacts. However, clients began showing a sense of sobriety and disillusionment. They became more discerning and cautious, reevaluating the value received from services. This change in client attitudes necessitated artists to adapt and reassess their approach. It underscored the importance of staying attuned to client needs and market dynamics, ensuring services remain relevant, client-focused, and correctly priced in a rapidly changing industry.

The semi-permanent pigmentation field has steadily grown in the past three years, particularly in the latter half. This growth has been more about clients' awareness and critical evaluation of procedures rather than in sales volume. Clients increasingly know how healed brows look, understanding issues like line blurring and color changes to blue, gray, or red hues. These topics have been extensively covered on powderbrows.com (the mother company of hairstrokes.com), providing vital information for aspiring artists to study and understand.

Oversaturation

The semi-permanent pigmentation market faces oversaturation, leading to a competitive struggle among artists and decreasing prices. This pricing competition underscores the importance of brand-building. Artists who have focused on building their brand rather than solely on providing services have been more successful in standing out and maintaining their prices.

However, this situation mainly reflects current market conditions without offering much insight into future trends in brow techniques and styles. A key insight is that any new brow creation solutions aiming for popularity must possess distinct differentiating factors. These unique features need to be recognizable and valued by customers to stand out in a crowded market. This understanding is vital for artists aiming to survive and succeed in semi-permanent makeup's dynamic and constantly evolving world.

5. Transformations


The Revolution of Knowledge

As we look forward, it's essential to acknowledge significant shifts in expertise and understanding within the semi-permanent makeup field, akin to a revolution in the power of true knowledge. In recent years, both clients and artists have deepened their understanding. They've realized that even the most acclaimed teachers have limited expertise.

This increased awareness has highlighted considerable flaws in existing techniques. For example, with microblading, maintaining the sharpness of brows in a continuous retouching cycle is challenging. Typically, after one and a half to two years, keeping microbladed brows sharp becomes increasingly difficult. If organic-based pigments are used, the skin might become saturated with carbon, leading to a grayish appearance. In contrast, medium-quality inorganic pigments can cause a constant reddish hue due to the transformation of iron oxides' oxidation levels, interacting with skin ferritins.

These insights have sparked a demand for deeper, more comprehensive knowledge and innovative solutions in the industry. Clients and artists seek techniques that effectively address these issues, indicating a shift towards more sophisticated and advanced approaches in semi-permanent makeup. This evolving landscape emphasizes the need for ongoing research, development, and education to meet these emerging challenges and expectations.

Coming to Terms with Reality

In the world of powder brows, both clients and artists are becoming more aware of certain realities associated with this technique. The pixelated look, characteristic of soft and classic powder brows, is effective on specific skin types. Over time, many powder brow treatments blend into a uniform shaded area, much like the effect observed in microblading. This similarity in results has reached a point where, after years of retouches, even experienced artists might find it challenging to identify the original technique used on a client’s brows.

Another challenge with powder brows is managing client expectations regarding the pattern. Not every client seeks a patterned look, but various tests involving hundreds of clients have shown a notable trend. When presented with options, most clients instinctively prefer a technique that includes defined lines over plain shading. This trend highlights a discrepancy between client expectations and achievable outcomes with techniques like powder brows.

The Future

The key to succeeding in the semi-permanent makeup industry is adopting a holistic approach focused on customer needs and understanding. Promoting a single solution an artist is proficient in is no longer sufficient; it's about recognizing the strengths and limitations of various techniques.

As of 2023, the Hairstrokes technique - a style where the brow pattern is created entirely with a machine- is rising in popularity. This trend responds to the demand for a semi-permanent brow solution that combines the natural appearance of microblading, the longevity of powder brows, and the distinctive look of combo brows. However, achieving this synthesis involves significant challenges across chemistry, physics, biology, and psychology.

The future will likely favor those who can create Hairstrokes that look natural, don’t blur, and don’t change color undesirably while supporting a Perpetual Retouching Cycle (PRC).

Discussions with numerous artists at powderbrows.com (owner of hairstrokes.com) indicate that such a solution may be feasible with innovative modifications. The key seems to be enhancing the microblading pattern to allow for a perpetual retouching cycle. This requires modifying the technique to implant lines in a Hairstrokes style using a machine, accommodating line intersections, varied gradients, and effective pigment implantation with minimal skin damage across different skin types.

Staying informed and innovative will be vital for artists as the industry evolves. Adapting and innovating while considering customer preferences and skin health will define the leaders in semi-permanent makeup. Advancements in the field of Hairstrokes are anticipated to soon emerge.

6. Conclusions



The evolution of semi-permanent makeup, particularly since microblading's rise from 2014 to 2016, has shown considerable growth and change. Microblading became popular for its universality, simplicity, and profitability, even with results varying due to skin type and aftercare. Its financial accessibility and structured training courses made it an appealing artist starting point.

However, microblading's limitations, especially for certain skin types, prompted artists to turn to powder and combo brows techniques, broadening their service offerings to meet diverse client needs. Introducing soft powder brows further diversified these options, attracting those desiring a softer, more natural gradient effect.

The COVID-19 pandemic in 2020 led to changing client expectations and a reevaluation of artists' approaches, highlighting the importance of client-focused services. With increased client knowledge and a saturated market, artists have been driven to differentiate services and strengthen their brands.

The future of semi-permanent makeup hinges on innovative solutions addressing issues like fading and color changes. The Hairstrokes technique, which merges the natural appearance of microblading with the durability of powder brows, is becoming increasingly popular. Success will be determined by innovating and adapting techniques that offer a natural appearance and durability and support a Perpetual Retouching Cycle (PRC). As the industry evolves, staying informed and flexible will be key for artists to succeed in this dynamic field.
 
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