2. Research and findings
The Real Query: Who Cares?
We discovered a surprising fact: the genuine concern isn't how much one bluffs about their experience, meeting schedules, and client satisfaction. It's about who's paying attention to these claims. While most budding artists discuss the ethical considerations of appearing "larger than life" and whether that's acceptable, they often forget a crucial truth. When an artist is just starting, only a handful of people are genuinely interested in hearing about their journey. What do we mean by this? Let's dive deeper into the topic.
Initial Average Following of Target Demographics: 1-500 People
Our research indicates that most artists begin with a following of less than 1,000 people from the desired target audience. In many instances, this number is as low as 0-500 people initially. It's important to distinguish this from their overall follower count. This figure represents the portion of their social media presence that pertains to followers within the target demographic, primarily women aged 25-34 years and, to a slightly lesser extent, women aged 35-44 years and 18-24 years.
Modest Initial Reach
An exciting observation emerges after examining the organic reach on platforms like Meta (formerly Facebook) and Google for artist websites. Despite their efforts to generate engagement through posts, the organic reach tends to encompass only 10-30 people from the target demographic for each post.
Furthermore, even individuals with seemingly substantial initial followings encounter a similar challenge. As we've showcased through the Fake Follower Posts by our powderbrows.com team, many of these followers often don't align with the demographic, geographic, or psychographic criteria necessary to be categorized as "potential clients.”
We Often Overestimate the Attention We Receive
In simpler terms, this means that despite attaching great importance to everything related to our careers, personalities, and services as Powder Brows, Hairstrokes, or Microblading artists, the reality is that most of our posts are likely to be scrutinized and assessed for "bluff" or "faking before making" by only one person - ourselves. In other words, the reach is often so limited that we can express almost anything without it becoming an enduring truth etched into the annals of history. At best, we might attract some criticism from competitors, but more often than not, even that engagement level is nearly non-existent. Essentially, it's not very different from the conversations we have with ourselves while standing in front of a mirror in the privacy of our homes.
