4. Leverage Your Price Advantage
Using Price as a Strategic Tool
Remember to consider the effectiveness of a pricing strategy when you're new to the scene. While veteran brands may hesitate to lower prices, offering discounts or special promotions as a newcomer can be brilliant. It's an opportunity to expand your portfolio and draw in clients. Be genuine about your availability; seize that chance if you can accept bookings on the same day!
Price, indeed, can be your ally. Ignore those marketing strategies aimed at well-established companies that advise against lowering prices. At this crucial stage, offering deals, such as 50% off to potential models, can only benefit you by filling the time you'd otherwise spend waiting passively.
The Impact of Being Proactively Engaged
Reach out to your network for referrals and offer free services to anyone with the potential to enhance your portfolio. Avoid claiming to have a busy schedule when you don't, as clients will likely look elsewhere. A smart pricing strategy isn't just about beating the competition; it's about making your services accessible, especially to younger clients who value affordability.
