2. Basic principles of choosing machine
Beginning artists often face confusion when selecting their first pigmentation machine, primarily due to how machine information is presented.
Understanding the Bias in Machine Information
Many resources like listicles and comparison videos are influenced by affiliate programs, which can bias the information towards certain brands or models. These resources often reflect a manufacturer's advertising investment rather than the true quality of the machines. Artists need to approach such sources with skepticism.
The Reality of Sponsored Advertisements
Producers often secure higher rankings in lists through financial means, and trainers involved in affiliate programs may also recommend machines based on monetary incentives. Artists should be aware of these potential biases when receiving machine recommendations.
Navigating Smart Marketing Tactics
Sponsored presentations of machines often use manipulation tactics. Some artists may overraise a machine due to affiliate income, creating a narrative of discovering a transformative machine. While these endorsements may seem genuine, they are often influenced by sponsorship.
Being Cautious Before Making Large Investments
For starting artists, it's crucial to be cautious when investing in a PMU machine. More expensive machines might offer technical advantages, but higher prices don't always equate to better results. Artists should balance their investment in equipment with other important factors like pigmentation techniques, pigment selection, and needle cartridges.
Skills Over Equipment
The quality of work depends more on the artist's skills than the equipment. Even with a high-end machine, technique or pigment choice mistakes can significantly impact the results.
Branding and Client Perception
Clients typically don't know or care about the machine used for their treatment. Their main concern is the result. Focusing too much on showcasing equipment might not attract more clients.
Prudent Investment Strategies
For beginners, it's wise to start with a more affordable machine and upgrade as income from procedures increases. Seasoned artists recommend generating income before investing heavily in equipment, as even high-end machines don't guarantee better results or more clients.
In summary, artists starting in powder brows and hairstrokes should focus on developing their skills and understanding the business side of their practice before investing in expensive equipment. Considering both skill and equipment, a holistic approach is essential for success in semi-permanent makeup.